Our TEAM

Executive Team

JONO LESTER

Chief Executive Officer & Co-Owner

Jonathan “Jono” brings more than 20 years of global corporate executive experience to the team at Cerule. Having graduated from law school in his native Johannesburg, Jono spent the next decade working in a range of diverse industries for small companies and a large multi-national, including leading a division of a Fortune 100 firm for a number of years.

Jono is responsible for finance, HR, operations, logistics and our international business at Cerule.

When not at work, Jono enjoys traveling, motorsport, golf, fine wine and gastronomy. He currently lives in Vancouver, British Columbia with his two teenage children - Jesse (an aspiring golfer) and Gabriella (an aspiring artist and musician).

Jono has a law degree from the University of Johannesburg and an MBA from Bond University in Australia.

ANDY GOODWIN

Chief Sales & Marketing Officer & Co-Owner

Andy, a native New Zealander, brings over 30 years experience in this industry, spanning from his early days as a distributor of cosmetics, and worked his way through warehouse operations to customer service and finally management. He has extensive experience in the industry across multiple markets and languages. He has lived and conducted business in the UK, Europe, Russia, North America and Asia Pacific, and has even owned his own Company in this arena.

He has been part of successful purchases and sales of previous Companies. His unique experience best positions him now to do what he loves and that is, creating the environment for ordinary people to achieve extraordinary results, in all areas of life, health, wealth, and personal growth. He gets a huge sense of achievement when his team grow beyond their wildest dreams and realise just what they are capable of. He says, with Cerule, we are now positioned to make a real difference to all who join us.

He is married with 2 children, a qualified ocean going skipper, adores boating and sailing, scuba diving and fishing, and in the winter loves to ski with his family.

PAT BERRY

Chief Growth Officer

Pat Berry, a dynamic leader with a passion for growth and innovation, brings over 25 years of experience in the health and wellness industries. Starting his career as a young entrepreneur, Pat quickly rose through the ranks from sales and marketing roles to executive leadership positions. His journey has been marked by a deep commitment to fostering excellence and driving transformative change.

Pat has had the opportunity to work in different parts of the world, including North America, Europe, and Asia Pacific. He's done his best to understand and adapt to various cultures while managing teams and operations. Pat has been involved in projects related to product development, planning, and expanding into new markets.

Having experience as both a distributor and a corporate executive, Pat tries to understand the needs of both sides and help them work together effectively. Before joining Cerule International, he worked on expanding a wellness company globally, focusing on innovation and growth. Pat believes in personal growth and tries to create environments where people can do their best work and achieve their goals. He values teamwork and hopes to help others surpass their own expectations.

Outside of work, Pat enjoys outdoor activities, cooking, and barbecuing. He likes meeting people from different backgrounds and learning about their cultures and food. Pat is married with two children and one grandchild, and he cherishes the time he spends with his family, whether they're outdoors or sharing a meal together.

Market Directors

NORTH AMERICA

JOSÉ MANUEL ARVIDE

Sales Director

José Manuel Arvide, a visionary leader with a passion for entrepreneurship and personal growth, brings over 19 years of experience in business leadership and development to Cerule. Starting his entrepreneurial journey at just 17, José has successfully founded and managed several companies, exemplifying his commitment to innovation and value creation. He approaches each day with a mission to live fully and inspire others to reach their potential through his wealth of knowledge and experience.

José’s career has taken him across Europe, Mexico, and the United States, where he has excelled as an international trainer, coach, and motivational speaker. In 2018, he became a certified John C. Maxwell trainer, solidifying his reputation as a leader and mentor. With expertise in Management Information Systems, Finance, and Organizational Development from The Monterrey Institute of Technology, José blends strategic insight with a natural talent for leadership.

As Cerule’s Director of North American Sales, José plans to empower Independent Business Owners (IBOs) by fostering growth, personal development, and success. His leadership is grounded in creating environments where individuals can thrive and achieve their goals.

Outside of work, José has a love for sports, including golf, tennis, and soccer, where he has competed at professional level—fuels his competitive spirit and dedication to excellence.

EUROPE

NUNO VICENTE

Sales Director

Nuno joins Cerule with over 17 years of industry experience. Although he is a Portuguese Native, he describes himself as a 'citizen of the world' due to his extensive background and proven success in multinational companies throughout numerous countries.

Graduating from Business School in Lisbon, Nuno dedicated over a decade of his career to helping network marketing companies increase their business presence and sales performance by successfully building large sales teams; full of industry-leading professionals. Nuno's proudest accomplishments have been his impact in helping business growth and development within companies in the UK, Scandinavia, Germany, and Iberia.

With many career accomplishments, Nuno fell in love with the industry and made it his lifetime career commitment to help individuals around the world become the best version of themselves and fulfill their full potential. For this reason, Nuno was the best fit to take over Cerule's business development in Europe because his commitment is perfectly aligned with Cerule's vision to help people build and maintain extraordinary lives.

Aside from his incredible business acumen, Nuno prides himself in being a multilingual, adaptable, passionate, and self-driven team player that excels in building and developing high-performance teams through an inspirational and hands-on approach. When he's not working, Nuno loves traveling, motorsport, football, and spending quality time with his friends.

MEXICO

MARIO CABALLERO

Sales Director

Mario Caballero obtained his Bachelor's degree from UNAM and has since expanded his sales and marketing career in Direct Selling companies such as Herbalife, Shaklee, Kyäni Sun, and SBC Joy & Sense.

He has over 20 years of experience as a Sales, Marketing and Advertising professional, successfully performing in Direct Selling, Banking, Consumer Products, Business Consulting and Advertising industries. He is an expert in Marketing, Communications, Sales, Direct Selling and Project Management.

Mario has a track record of cross-functional team management and has served as a Regional (LATAM) Director. He is adept at member acquisition/conversion, product launching, and driving business growth. He has consistently achieved solid results in areas such as Sales & Marketing, Operations, Logistics and Customer Services.

As a leader, Mario firmly believes that people do what they see you do and not what you tell them to do; he puts this into practice in both his professional and personal life.

Mario has been married for 28 years and has two daughters who are college and high school students. They are his greatest inspiration. In his free time, he enjoys listening to disco music from the early 70s and late 80s, and staying physically active through calisthenics, TRX training. His biggest passion is boxing, though he also follows volleyball and gymnastics.

Mario's dream is to see his daughters become great personalities and successful professionals in their careers.

NEW ZEALAND / AUSTRALIA

WENDY CHRISTOPHER

Sales & Operations Director

Wendy Christopher, a UK native, has a distinguished career in Direct selling. She worked in the field as an agent and during the course of her career has been awarded management positions with large institutions such as Betterware, The Body Shop At Home, Ann Summers and Avon. in the U.K, NZ and Australia.

Wendy moved to New Zealand 7 years ago while working with Avon in both Australia and New Zealand. Her experiences gave her a clear understanding of both markets and due to the impact she made on business development, she quickly achieved the title of National Sales Manager.

Wendy is fearlessly passionate about finding the talent in people, sharpening their skills and supporting their success. She loves sharing the amazing opportunity that she was once offered 32 years ago, and thrives on seeing, and contributing to the success of others.

TAIWAN

HANK TSAI

General Manager

Hank is a distinguished executive with 20 years of experience in brand building and innovation across various industries, including wellness, luxury, beauty, sports, and consumer electronics. He holds a Master's degree in Managerial Communication from Northwestern University.

Throughout his career, Hank has developed expertise in brand marketing, sales construction, networking, P&L management, and people management. His approach to brand building focuses on creating emotional connections with consumers through every touchpoint.

As a strategic thinker and communicator, Hank excels at analyzing complex information, identifying key challenges and opportunities, and developing actionable plans. His visionary leadership style inspires teams to achieve both short-term goals and long-term objectives.

Prior to joining Cerule, Hank held positions at prestigious companies such as CHANEL, LVMH, and adidas, where he honed his skills in strategic growth. His ability to gain market insights and develop accurate strategies has been instrumental in driving brand awareness and growth for these organizations.

At Cerule, Hank is committed to leveraging his extensive experience to drive growth, strengthen relationships, and establish Cerule as a beloved brand for health-conscious individuals.

Outside of work, Hank is a devoted husband and father of two. He values family time, particularly enjoying meals cooked with love. This personal foundation provides him with energy, courage, and inspiration in both his personal and professional life.

Sales Team

REUNION

ANNE-LISE GOPAL

Sales Manager

MARTINIQUE/GUADELOUPE AND FRENCH GUYANA

MANUEL CLAIRICIA

Sales Manager

TAIWAN

BEN LIN

Sales Manager